For all you Sanrio superstars and kawaii enthusiasts, step into a world of cuteness that’s chock-full of charm. Other well-known characters include the pink rabbit My Melody from 1975, the frog Keroppi from 1988, the penguin Bad Badtz-Maru from 1993, the white dog Cinnamoroll from 2001, the black rabbit Kuromi from 2005, the animal series Jewelpet from 2008, the egg character Gudetama from 2013, and the red panda Aggressive Retsuko from 2015.

Sanrio was started by Shintaro Tsuji as the Yamanashi Silk Company in 1960, using 1 million yen in capital.

In 2006, Sanrio announced they're going to do feature-length films again when they announced they were making 2 new movies: Nezumi Monogatari: George To Gerald no Bouken ( Mouse Story: George and Gerald's Adventure), about mice living together, and Cinnamoroll: The Movie, about the character Cinnamoroll. The withdrawal of consent shall not affect the lawfulness of data processing based on consent before its withdrawal.

The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. For a short time, Osamu Tezuka's baby unicorn character Unico, who starred in two feature-length anime movies in the early 1980s, was also part of the Sanrio's lineup; however, the rights to Unico shifted to Osamu Tezuka's own company after Tezuka's death in 1989. Sanrio also hosts two Theme parks in Japan, Sanrio Puroland in Tama, Tokyo, and Harmonyland in Hiji, Ōita, Kyūshū. That’s why we’re still working hard every day to innovate, create and make it easier for you to get out, work hard and play even harder. KATY, Texas--( BUSINESS WIRE)--Today, Igloo and Sanrio ® released a limited-edition collection celebrating 50 years since Hello Kitty, the globally loved pop culture icon, made her debut in 1974!Our special Sanrio Loungefly collections featuring Backpacks, Wallets and Purses, and Accessories are like a totally magical portal to a Kawaii paradise. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.

It designs, licenses, and produces products focusing on the kawaii ("cute") segment of Japanese popular culture. These Japanese animation wizards are the masterminds behind the most super Kawaii characters that have successfully stolen a piece of our hearts.Sanrio's best-known character is Hello Kitty, a white cat with red bow and no mouth; she remains one of the most successful marketing brands in the world. For a time, Osamu Tezuka's baby unicorn character Unico, who starred in two feature-length anime movies in the early 1980s, was also part of the Sanrio empire; however, the rights to Unico shifted to Tezuka's own company after Tezuka's death in 1989. Sanrio Digital lasted longer, but was mostly inactive after 2015, and was fully bought out by Animoca Brands on May 13, 2021, lying dormant for many years. They claimed that one of Hello Kitty's companion characters, a rabbit named Cathy, infringes on the copyright and trademark of Miffy.

We are delighted to continue our partnership with Igloo as we celebrate Hello Kitty’s 50 th anniversary, and bring our beloved character to life on a limited-edition cooler and drinkware,” said Jill Koch, Senior Vice President of Marketing, Brand Management and Creative at Sanrio, Inc. Tsuji himself), My Melody, Keroppi, Tuxedosam, Badtz-Maru, U*SA*HA*NA, Pochacco, Chococat, and Cinnamoroll. Following the March 11, 2011 earthquake and tsunami in Japan, Sanrio and Mercis reached an out-of-court settlement on June 7, 2011, for Sanrio to halt production worldwide of merchandise that feature Cathy. TruffleShuffle is here to celebrate the dedicated and loyal fan base that adores these oh-so-cute creatures like Hello Kitty, Pompompurin, Cinnamoroll, Little Twin Stars and more. Hello Kitty Island Adventure (2023) is a new Sanrio game created for IOS platforms and is only available through the Apple Arcade subscription.Sanrio began its involvement in the production of TV and direct-to-video animation during the late 1980s and early 1990s, starting with the US-made Hello Kitty's Furry Tale Theater in 1987. Whether they’re heading on a road trip or out for a picnic, we know that our fans will love these supercute designs that they can take with them wherever they go. Sanrio characters have been among the most wanted content requested by mobile content providers and telecom operators, as Sanriowave ended up as a good business opportunity.