Pop icon Taylor Swift releases her highly anticipated sixth album ‘Reputation’ next Friday and it’s been described as ‘lyrically sharper and more emotionally complex than 1989’. Oooh, the girl’s all grown up with some baggage.
Someone also wrote, ‘this music speaks for itself’. Seriously?! What else is it going to do? Dance?
‘1989’ shot into the charts with upbeat and electronic songs. ‘Shake It Off’ and ‘Welcome to New York’ being the highlights in pop and music video form.
So ‘Reputation’ is tipped to offer more depth and meaning. Does that mean the last album’s songs were vacuous? Hmmm.
It’s also tipped to reveal the ‘new Taylor’ and Swifties worldwide, who’ve been kept in dark in the social media world, wonder what to expect.
TS6 (original name for the unnamed album) had a big reveal in August this year when suddenly Taylor decided to delete all of her posts on Instagram and unfollow everyone sending the internet into meltdown.
Oh my god, what was Taylor eating for breakfast? What lip liner was she wearing? How would Swifties dress themselves in the morning without her guidance?
It really was a couple of days of pure panic and I for one had a serious decision-making crisis on how to dress and whether I could make it through these dark days but the fog lifted and Taylor posted a video of a snake tail so all was clear….as mud! It kicked off a ton of conspiracy theories and at least the Swifties new she was alive, perhaps reincarnated as a snake? Or we could wear snakeskin shoes (very unethical!) or she was calling her bestie a snake or…..What did she mean!!!!
The main theory is that Taylor’s new album will be aimed towards Kanye West, who famously interrupted Taylor’s 2009 VMAs speech when she won Best Female Video for ‘You Belong with Me’, with the infamous couple of lines:
“Yo, Taylor, I’m really happy for you and I’m gonna let you finish, but Beyoncé had one of the best videos of all time!”
Which lead to a shocked Beyoncé and a 19 year-old Taylor standing on the stage not knowing what to do, an angry P!NK and a confused crowd. Who needs Hollyoaks or Misfits when real life drama’s unfolding live on tv?!
This situation created years worth of twitter feuds, leaked phone calls, misinterpreted song lyrics and of course screeds and screeds of tabloid coverage.
Oh yeah, and Ms Swift released ‘Look What You Made Me Do’ and a new image for the pop princess as vamp nutjob, oops I mean style icon, style icon.
Gone were the upbeat, electronic sounds of ‘1989’. This was the dawn of a new dark, twisted era in the artist’s life.
…’Don’t like your tilted stage, the role you made me play of the fool. No, I don’t like you..’..’Got a list of names and yours is in red underlined’…
That’s right Taylor, let it all out girl.
Even with all the references towards Kanye, the line that shocked the Swiftie world the most was Taylor saying that the old Taylor couldn’t go to the phone as she was dead. Dead I tell you!
Taylor enlisted help to produce her well-guarded album; Swedish record producers/songwriters/musicians Max Martin, Shellback, Ali Paymai and Jack Antonoff were all involved in the making of her, I mean, ‘Reputation’ and of course Karl Martin Sandberg, known in the business as Max Martin, who rose to fame in the second half of the 1990s after making a bunch of major hits for artists such as the Backstreet Boys, Britney Spears, and NSYNC. He also helped co-write ‘Blank Space’, ‘Shake it Off’ and ‘Style’, some of Taylor’s ‘1989’ hits.
Jack Michael Antonoff is best known as the lead singer and songwriter of Bleachers, and lead guitarist of the indie rock band Fun. Oh yeah and he’s a Taylor bestie so a wise choice for her.
Taylor produced her album through independent American label Big Machine Records who she has been with since 2006.
Swift is one of the more well-known singers signed to the label and her father now owns a stake in the record company. Scott Borchetta, a former DreamWorks executive who launched the label in September 2005, approached Taylor and her family after her performance at the Blue Bird Café in Nashville. It took a matter of months for the label to produce Swift’s first single ‘Tim McGraw’, a close, personal favourite of mine though that may change in a couple of weeks with the new album release.
There is a theory that singer Kesha will make an appearance on the album following her widely publicised sexual assault court case against her producer Dr Luke. It was released that Taylor donated $250,000 towards her case to help with any legal fees.
A couple of months later Taylor testified in court against former KYGO radio DJ David Muller for sexually assaulting her in 2013 during a meet-and-great. Muller sued Swift for $3 million and claimed that her allegations were false. Swift counter-sued for $1 and won her case.
Once the news about Swift’s case was released Kesha took to Twitter to say
“@taylorswift13 I support you always, and especially right now and admire your strength and fearlessness. Truth is always the answer…’
This newly formed friendship caused Swifities everywhere to begin to speculate about a potential collaboration between the two singers.
So November 10th will be the big reveal day. Counting down the days. 12, 11, 10…..