Sailor Jerry is set to return to Scotland this March for three ‘all-in’ city takeovers celebrating the best of local culture in Edinburgh, Dundee and Glasgow.
Following the success of last year’s Jerry’s Open House in Glasgow, the month-long series of City Takeover events, gigs, pop-ups and competitions will pay homage to Scotland’s kickass creative community by supporting homegrown talent and promoting independent businesses.
Throughout the month ‘flash art’ inspired by the iconic designs of Sailor Jerry’s namesake, legendary tattoo artist Norman Collins, will appear across the three cities. Students are encouraged to #SJFollowTheFlash by visiting participating hotspots, including bars, restaurants, tattoo shops and barbers, as well as city walls and university campuses, to be in with a chance of winning tickets to a once-in-a-lifetime experience…
The Castle Takeover will see over 200 lucky prize-winning students transported to a spectacular secret castle in the Scottish countryside for a night of mind-blowing music, food and, of course, damn-tasty Sailor Jerry drinks. To enter, simply upload pictures of the flash designs to social media using #SJFollowTheFlash and tag Sailor Jerry.
For other City Takeover events Sailor Jerry have collaborated with bold businesses that choose to define themselves on their own terms.
This includes a mini-tour of Scotland’s best music venues featuring special guest headliners and awesome local support. The brand has also partnered-up with local food-heroes, independent barbers and rad tattoo shops to dish out complimentary haircuts, pizzas, killer rum cocktails and discounted flash tattoos. Plus, a music competition to uncover the best talent Scotland has to offer.
TRIMS N TUNES
Enjoy the finest cuts and freshest beats as barbers and hair stylists dish out free trims courtesy of Sailor Jerry at Trims n Tunes pop-ups. First come, first served.
Three nights, three cities; a Sailor Jerry mini-tour of Scotland’s most iconic music venues, featuring special guest headliners and awesome local support acts.
Ever fancied getting a piece of classic Norman ‘Sailor Jerry’ Collins inspired ink? Now’s your chance. Local tattoo shops will be hosting exclusive flash days; throw a dart at the board to determine your design. First come, first served. Flash between £30 to £50.
An online competition championing Scotland’s thriving music scene, in partnership with Tenement TV. Submit your demo to be in with a chance of winning £1000 worth of music equipment and a support slot at Sailor Jerry: The Castle Takeover.
Starts March 19th