I applied the mascara to my bottom lashes to really open up my eyes, and throughout the day I found that it did smudge a little. It’s only let down is that it began smudging slightly four hours in, with black marks decorating the outer part of our lower lash line. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE. range, known for its ‘lashes beyond belief’ formulas, is welcoming a new product to its line-up, and it’s unlike anything we’ve seen before! One thing I will say about magnetic compared to the original is it’s quicker and easier to remove – phew!

The experience: The new brush definitely feels quicker and easier to use than the old brush, the latter taking a little more work to get length and volume. product launched a few years ago, it assumed cult-favorite status fast — but its latest launch in particular is causing quite the stir. By the evening, there was a slight transfer on my eyelids, which I usually expect as my skin can be quite oily. While the brush's magnetic center is a standout feature (they're actually working to patent the technology in the EU and the U. Becoming a member gains you access to incredible offers on cosmetics, fragrances, hair care products, and more.It has a lightweight whipped feel, and though I haven't put its 36-hour-wear claim to the full test, it does. Check out my lashes: it looks fuller, each lash more defined, and true enough, it helps lift the lashes. collection, including those adorable pocket-friendly minis, Benefit have not fallen short from making their mascaras, makeup bag essentials. Its magnetic formula claims feel a little far-fetched as we didn’t notice a different feel when applying it compared to the original They’re Real! These black iron oxides have a special octagonal shape, which contributes to the formula’s intense, saturated, supercharged black color.

I think if you have naturally long lashes it would be okay but it didn’t add any length or curl to mine. My lashes are straight and I usually use a lash curler to enhance them, but I didn't need one here as the product lifted my lashes instantly.

When it comes to mascara, I look for something lengthening, curling and that doesn’t smudge throughout the day. Now since we are talking about gravitational pull, the law of gravity states that everything on the Earth must come down; this means don't expect the lift to stay the whole day.

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. As much as I swear by the drama and staying power that the original formula offers, it ends up taking a bit of time and effort to take off. The look: The new magnet version definitely added extra length and gave a lot more lift than the OG They’re Real! CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide)].However, once my doubts subsided, I was pleased to see a relatively normal-looking mascara wand that isn’t too dissimilar to the original They’re Real wand (no metal shards or scary magnets to be seen, don’t worry). We love long, fluttering lashes, as we’ve yet to master the skill of applying false strip or individual lashes, and this is the perfect product to achieve that within seconds.

The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. The brush then attracts the formula, which is enriched with magnetic minerals, and pulls the product up and out through the lashes without any effort at all. If you are makeup obsessed like most of us here at GLAMOUR HQ, you will be very familiar with Benefit Cosmetics.

If you're like me and have been looking for a mascara that will give your lashes unbelievable length, I'm confident you'll find this mascara to be worth every penny.