This Is Vegan Propaganda: (And Other Lies the Meat Industry Tells You)

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This Is Vegan Propaganda: (And Other Lies the Meat Industry Tells You)

This Is Vegan Propaganda: (And Other Lies the Meat Industry Tells You)

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For those seeking a middle path between the ethical vegan and the vegan bro, look no further than Henry Firth and Ian Theasby, founders of vegan food line and cookbook company Bosh!. The friends from Sheffield, both 37, adopted a plant-based diet in early 2015. Finding that everything in the vegan food sphere was “either old-fashioned and boring in design” (according to Firth) or skewed towards a yoga, beauty and wellness-focused audience, they started their YouTube channel BOSH.TV in 2016, posting snappy recipes for vegan burgers, pies, curries and pasta. They have put their names to six vegan cookbooks – their first is the UK’s bestselling – with their latest, Bosh! on a Budget, published last December. The branding is brash and unapologetic. Ed Winters is a compassionate activist, best-selling author and vegan educator from the UK, widely known for his award-winning viral online content. He is a prolific public speaker who has been invited to schools, universities and businesses across the world, including major companies such as Google, Meta and American Express. Ed has given speeches at over a third of UK universities and at every Ivy League college in the US. In 2022, Ed taught as a Media & Design Fellow at Harvard University. Where Winters is at his most effective, for me at least, is when he sets his Debate Club prep notes aside and writes from his heart about his struggles to discuss his veganism with his own family, or our societal double standards when it comes to animal cruelty: Ed Winters, also known as Earthling Ed, is among the kindest and most sympathetic vegan activists. He does not make excuses and always has facts to debunk wonky claims against veganism. His calm demeanour and composure, even in the most heated debates, are most impressive and inspiring for new and longtime vegans alike. There is a door at the end of a silent corridor. And it's haunting Harry Potter's dreams. Why else would he be waking in the middle of the night, screaming in terror?

This book is essential. It is brutal, it is devastating, it is heartbreaking - but more than that - more than just agony - it will leave you with hope. As a lawyer and animal rights advocate, I cannot express enough how helpful and structured this book is, and how in awe I am of Ed’s incredible ability to speak about these major systemic issues that pervade our entire ways of life.It should be clear that I read this book as a vegan beforehand, and I am pretty well informed on most aspects of the industry in large part due to Ed’s content. He has helped to solidify my conviction in being vegan. I ‘read’ the audiobook version, which is well-narrated by Ed. This Is Vegan Propaganda is the empowering and groundbreaking book on veganism that everyone, vegan and sceptic alike, needs to read. Ed does a great job of empathetically reaching out to a skeptical reader and walking them through the best ways to align their values with their actions. This book is a roadmap to a deepening of our compassion. It is an invite to extend our love into places we have forgotten. And it is a challenge to live in the reality of our actions. I followed Ed for years so I knew lots of the facts he presented already but it was still eye-opening and a must read for every person living on this planet.

McIlwain also cites the rise of meat substitutes in supermarkets. “Steaks can be plant-based, and the protein content is advertised on the front as a clear selling point,” he says. “Men can still identify with cultural male stereotypes – positive or otherwise – without the meat.” Based on years of research and conversations with slaughterhouse workers and farmers, to animal rights philosophers, environmentalists, and everyday consumers, vegan educator and public speaker Ed Winters will give you the knowledge to understand the true scale and enormity of the issues at stake. Overall, I think this is an essential read both for vegans and for curious non vegans, who care about the future of our planet. This book shows how veganism could change the world for the better, and also how dezastruos the current system really is. It's both an informative and a terrifying read. Ed has used his vast knowledge regarding meat & dairy production to create a must read book for everyone, vegan and non-vegan alike. His arguments are compelling and grounded in facts and logic. This is Vegan Propaganda (And Other Lies the Meat Industry Tells You) presents an indisputable case for veganism and shows us that there is a far better way of feeding the planet. An eye-opening book of our time." ―MobyThankfully, non-animal diets are no longer a niche concern. McDonald’s even has a McPlant burger now, while vegan celebrities and Netflix documentaries are helping to normalise the concept of meat abstention or reduction. According to a 2019 survey commissioned by the Vegan Society, the number of UK vegans quadrupled to 600,000 between 2014 and 2019. Britons have reduced their meat intake by almost 17% in a decade, according to a 2021 study in The Lancet’s Planetary Health journal. Often men are proud of eating meat. I get called a ‘soy boy’ and there’s a lot of, ‘Ed must be gay because he’s vegan’



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