La Riché products are not tested on animals ~ Carefully sourced through Cleopatra Trading and Folio Gothic Hippy. La Riche Directions Midnight Blue hair dye is one of the most popular shades of blue in the Directions collection. The Pre Colour Shampoo will balance your hairs PH before dying whilst removing excess oils to ensure the best results from the Hair Colour.

Blue Hair Dye~Directions Midnight Blue Semi-Permanent Hair Colour ~A 88ml tub of vibrant blue hair dye~A deep blue that shines bright blue in light~Suitable for use on all types of hair but works best on pre-lightened or bleached hair~Can be used to dye all of your hair or just sections - so many looks can be achieved! It is a gorgeous colour but in my opinion, not worth the incontinence, the damage to my sheets and wardrobe or the horror of removing it! I've used almost every brand of dye and as ever it's always a relief to come back to Directions and see the better quality. As you can color protection after the tones with the Midnight Blue Directions color protection conditioner to use. After giving up scrubbing my forehead with everything from 99% alcohol, hair dye stain remover, nail polish remover and washing up liquid in a in vein attempt to remove the blue staining.To keep the La Riche Directions color vibrant for longer, it is best to wash the hair with the La Riche Directions Color Protecting Shampoo and the La Riche Directions Color Protecting Conditioner .

Sizing varies a great deal, not only between manufacturers but also between different styles from the same manufacturer.

They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. Alongside Directions Hair Dye we also have a whole range of complimenting products including shampoo's, conditioner, colour and lightening kits and even a very successful tattoo aftercare balm. With so many different colours to choose from, this may become the start of your hair dying experience!