Virginia Black Whiskey 75 cl

Product Information

After realizing he had a nose for quality alcohol, as Forbes tells it, Hocking launched the award-winning DeLeón tequila and then sold it off. According to a new study, Drake’s Virginia Black American Whiskey is the worst value celebrity liquor on the market. The Canadian-born rapper and singer's involvement falls squarely on the money end of the money-passion spectrum.

Hocking quite literally stumbled into a career—it turned out he had a rare nose, and today, he has launched two beverages associated with Hip-Hop Cash Kings . The woman who reviewed Virginia Black for The Whiskey Wash also resented the whole idea of creating a "women's whiskey" in the first place.You’re probably like most, and don’t care all that much about Jay Z’s “Champagne” or Nikki Minaj’s wine. He bought a stake in the company, and Hocking said Drake wouldn't have been allowed to attach his name to the brand if he hadn't. If you're a Drake fan, or just a fan of SHEER DECADENCE Virginia Black is a whiskey you can definitely sip slow. This is generally due to local alcohol restrictions, public safety concerns, or courier availability. Also sign me up for newsletters so I can get special offers, recommendations, and expert advice to my inbox!

It’s not uncommon for an artist to attach their name to a liquor brand; it’s been done dozens of times. Additionally, the subtle sweetness and complexity beneath the surface mean that it will be a new experience for more experienced aficionados, while still holding true to traditional whiskey flavours. And before you get the idea that celebrity alcohol is strictly a man's world, we'll add Kate Hudson (vodka), Cameron DIaz (white wine blend), and Sarah Jessica Parker (sauvignon blanc) to this list (via Real Homes).

Rich, decadent and smooth, Virginia Black is mellowed to 40% av to showcase the true essence of Bourbon. Drake’s brand came out as the worst value liquor, closely followed by Brett Ratner’s The Hilhaven Lodge whiskey and David Bickham’s Haig Club “Clubman” single grain scotch whiskey. When Aaron Paul and Bryan Cranston teamed up after Breaking Bad to make mezcal, they spent hours trekking across Oaxaca, Mexico, to find the perfect product to put their names on (via YouTube).

Virginia Black is a "personally selected collection of two, three, and four-year old Bourbon Whiskey focused on a high-rye content and finished with a decadent profile. WARNING: Drinking distilled spirits, beer, coolers, wine and other alcoholic beverages may increase cancer risk, and, during pregnancy, can cause birth defects. Bottled up in a gold-capped container that would look more at home on your grandmother’s perfume shelf—or perhaps on the cover of Drake’s throwback-themed album T ake Care—than at the local watering hole, the whiskey matches the aesthetic of Hocking’s Los Angeles office, which is replete with shag rugs and neon lighting. Drake will be giving Virginia Black an additional boost this fall throughout his ongoing Summer Sixteen Tour, which will include VIP Virginia Black lounges and “some very cool branded stuff,” according to Hocking. Virginia Black has gone overseas, selling in the Middle East, Africa, and Ireland (via Business Insider).

When Brent Hocking was a 27-year-old Bank of America mortgage loan merchant in the mid-1990s, he got his first real exposure to alcohol. As a partner for his first drink, Drake has chosen none other than Brent Hocking, who has already made a name for himself as the founder of the Diddy-promoted luxury brand DeLeon Tequila. Marketing materials say the whiskey is finished with a "decadent profile," without bothering to explain what that means.

Their new whiskey was launched to great fanfare in 2016 and broke records for first day sales at the Liquor Control Board of Ontario! the study analyzed the average cost of 85 celebrity wines and liquors, then compared it to their average ratings using Vivino for wine and Distiller for liquor. But if you want to do this right—and you’ve seen what works and what doesn’t work in celebrity liquor—you’re going to have to be all in.The dark liquor features a distinctive, yet subtle, flavour profile which has earned it positive reviews around the world from satisfied whiskey aficionados. By using a Rye forward bourbon mash bill and aged in American White Oak, Virginia Black is teeming with aromas of butterscotch, toasted oak and honeysuckle.