The new gin will launch with a 360° campaign, comprising in-bar activations, in-store points of sale, PR, out-of-home advertising, as well as social, digital and influencer marketing. DropZone brewery founder Sean Crawford said: ‘We’re all about supporting the veteran community here at DropZone and we’re looking to continue that theme with Valkyrie Rum. It’s well and truly a top-shelf drink, so other than maybe a drop of water, there’s no need to mix it. DECEM has been three years in the making, working tirelessly to find the most interesting combinations of fruits, herbs and botanicals to blend genuinely different liquids that hold complex flavours yet are easy to drink with the simplest mixers. We’re proud to launch the first three spirits in the DECEM range and give drinkers lighter alternatives to be enjoyed all day or all night.”

Firstly shake the gin, fresh orange juice, lemon juice and Gomme syrup. Then double strain into a highball glass, add ice, top up with sparkling water, garnish with a large basil leaf and enjoy. Having launched last year with a range of military-themed beers tasked with enriching the community of current and former service people, DropZone's Valkyrie Rum, distilled using the finest molasses and matured in ex-bourbon and American oak cask, will continue this theme and see all profits committed to military mental health charities. DropZone Brewery has expanded into the spirits market with the launch of limited edition an eight-year-old Barbados rum, Valkyrie Rum (65% ABV), honouring the men and women who have served in the armed forces.

Mindful Spritz

Curtin added: “The creation of Bombay Citron Pressé gave us the opportunity to allow gin fans to enjoy a taste of the familiar, but with a twist, offering a naturally refreshing taste alternative to the traditional G&T.” The gin brand recently added another lemon-flavoured variant to its portfolio: Bombay Sapphire Premier Cru Murcian Lemon.

Build over cubed ice, stir. Garnish and serve. (NB: If using granulated sugar dissolve first before adding ice and soda).

Bombay Sapphire’s parent company Bacardi recently launched Grey Goose Essences, in three flavours, for the UK market following a successful roll out in the US, suggesting the rise in fruit-infused spirits is yet to peak.