In his plight to integrate more plant-based foods into his family's mealtimes, Peter admitted to a cheeky kitchen ploy involving his wife Emily and their children Amelia and Theodore, as well as his teenage children Junior and Princess. We asked the same question. After both struggling with our weght and the effects of crash dieting, we knew there had to be a better way to shed the pounds. That's how we developed the #itsfine plan. With a unique approach to portion control and by debunking the many myths around fad diets, it aims to help you free yourself from unhealthy obsessions with dieting and show how you can achieve food freedom whilst sustaining a healthy lifestyle and weight-loss goals. But when it came to sampling them, Holly refused. "I can't eat a gherkin, Peter," she said before taking a bite. "Sorry, not even for you," the 42-year-old added, prompting Peter to respond: "It's fine." Ben Smith, Co-Founder and Head of Nutritional Development said: “I pioneered the nutrition industry, by making the concept of tailored nutrition accessible online over 10 years ago and have since helped hundreds of thousands of people achieve their health and fitness goals. Preheat the oven to 190°C/170°C fan/gas mark 5. Line a baking tin (about 20 x 15cm) and with baking paper.

Smith added that the key was “convincing people that they say can #ItsFine to everything fad diets have taught them isn’t.” Remove the bay leaves from the meat sauce, add in one large ladleful of the white sauce and stir well to combine. Pour all the meat sauce over the pasta, then cover with the remaining white sauce. Sprinkle over the remaining Parmesan.

Games

Pete may not be up for baring all on the beach, but having lost the excess weight through balanced eating and training, he’s co-written a new book, It’s Fine, to inspire others battling with feelings of restriction and unhappiness when dieting. The first cookbook from #ItsFine co-founders singer Peter Andre and nutritional therapist Ben Smith, #ItsFine: Lose Weight Eating the Food You Love, has gone to Seven Dials. I have to train to feel good, but Emily does not exercise at all,” Pete says. “I don’t know how she does it – it drives me crazy. As for Ben, well, he walks his dog in the morning and that’s all he does. He’ll never set foot in a gym and he looks incredible. We’re all so different and that’s why there’s no one size fits all, whether it’s with a diet plan or training. It doesn’t work like that. Some of the most popular FAD diets on the market cost up to 17 times the monthly cost of #itsfine, making them not only extremely expensive but also ineffective in the long run. With step-by-step guidance and over 75 recipes to help you on your journey, this book will give you everything you need to build a healthier relationship with food. So let's get started: lose weight eating the food you love and give yourself the power to say #itsfine.

This is the excruciating moment Holly Willoughby refused to eat Peter Andre's food on ITV This Morning today. Holly, 42, welcomed Peter into the studio alongside Dermot O'Leary.itsfinetailors the user’s calories over a week, making it more manageable and sustainable with weekly targets instead of the usual inflexible and stressful calorie count per day.

Our aim was to simplify portion control by spreading it over a week and then to introduce the so-called ‘off plan’ foods into a tailored plan that works perfectly with someone’s lifestyle. No restriction, no guilt and no self-sabotage,” he said. Now, I’ve got this psychological link to something and it’s stopping me just freely walking around the beach – I just won’t do it. It’s ridiculous.”Speaking candidly about his long-held body insecurities, the performer reveals that these days he would never take his shirt off in public and is still dealing with “psychological issues” after a single photo sent him spiralling into self-loathing. Cook the pasta, draining it a couple of minutes before the end of the recommended cooking time. Brush the oil around a large baking dish and add the drained pasta along with the eggs, halloumi and parsley. Mix well. The final bit of prep is the chorizo, so add it to a small cold pan and fry over a medium heat for around 5 minutes, until the oils are released and the chorizo is crispy. Peter Andre said: “I’ve been using this approach for years but I just hadn’t found anything to help me with it.