Nike: Better is Temporary

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Phil Knight tells all youngsters the method to choose their career when standing perplexed at the crossroads of their lives. He shows us the importance of following your heart. He tells us it is vital to follow your passion instead of compromising for practicality.

The book takes a deep dive into the approach Nike takes when it came to creating its industry-defining products, along with showcasing previously-unseen designs, prototypes, insider stories, and more.”– Footwear News More importantly, I didn't realize this man had the courage, the drive & dare I say, the chutzpah, to do what so very few can -- offset his own imperfections with an obsessively driven, mostly loyal & phenomenally quirky team. And, objectively embrace, encourage & build upon their skill-sets while facing lawsuit after lawsuit on a shoestring budget with a wife, young children & a very real fear of both imprisonment & bankruptcy persistently looming overhead. Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop."Kitami surprised me. But then again, let's me know the idea of "keep your friends close but keep your enemies closer". I am glad to know that Phil Knight also has a similar opinion and gives equal importance to reading and traveling. He is mentioning about the important books that influenced him in multiple parts of this book. At the age of 24, the author decided to see the world by travling to many countries. We can see in multiple parts of this book the author referring to this travel and how it influenced him and helped him to face all the obstacles in his life In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company’s most iconic shoes. With their project The Ten—which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others—they reinvigorated sneaker culture. This book was published in 2016. Many important events involving Nike happened after that, including the campaign for boycotting Nike on social media and controversy involving Nike using the image of rebellion to sell its gear. I expect an updated edition of this book discussing these crucial topics. I also hope to see the author's view on Nike's relation with Tiger Woods from the #metoo perspective.

Faster Stronger Higher! How shoe brands create innovative footwear technology: Sport Science for the next Super Athletes The book tells a brilliant, absolutely amazing, story of the Nike company (Blue Ribbon Sports), its founder – Phil Knight, and its Execom members who were also called butt-faces. Wow! What a delightful read it was. Shoe Dog was in my reading list for a quite long time, but I never managed time to read it. But now I am gladsome that I read this stunning memoir. We all heard about brand NIKE, a shoe company. But we don't know about the journey of NIKE's founders Philip Knight and Bowerman. We definitely Google some facts, but Google will not connect us to their story emotionally. The business with the Japanese read like I was reading about some suspense much like the dilemma of the author. This book will let you see what goes in the making of a world conquering brand. All the hard work, the determination, the conflicts, the laws and rules, the difficulties and the oppositions, the connections and the teamwork. I mean it's not all the details and everything but you will get to see a good view of what made Nike as it is today.The text is both lively and scholarly, drawing from descriptions of such travelers as Marco Polo and Tavernier as well as Sanskrit dramatists extolling the riches of India. Combining 500 colour illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come. While not a business book per se, there are a lot of insights herein about entrepreneurship and challenges of running a successful business. The journey undertaken by Blue Ribbon Sports, the name of the company with which Knight started his distribution of the Onitsuka Tigers, was monumentally challenging in spite of encouraging sales and demand. What with the difficulties of dealing with the Japanese halfway across the world in a snail-mail era coupled with problematic and delayed shipments time and time again, and lousy conservative bankers who preferred equity (i.e. cash) over reinvested growth, Knight and his team of partners were constantly fighting a relentless uphill battle to stay afloat. Even when Nike as a brand was created, the challenges were far from over as manufacturing capacity and capital availability struggled to keep pace with the phenomenal growth. After going public in 1980, Nike struggled, and one of the company’s executive encouraged Knight, who was CEO, to sign an endorsement deal with NBA rookie Michael Jordan. A lucrative contract was finalized in 1984, and it revolutionized sports marketing and transformed Nike into an international powerhouse. The company’s line of Air Jordan sneakers became a phenomenon and are perhaps the world’s best-known shoes. In 1988 the company debuted its iconic slogan “Just Do It.” This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.

At last, when I took this one up to read, I couldn't put it down. It was that good. It changed the way I look towards the world of footwear- those who make them, those who wear them, and those who collect them. I’m not sure when I became aware of Nike – maybe sometime around the millennium? Certainly not before that. I was therefore astounded to learn that the company had been founded in the early 1970’s, with the aim of producing and selling sports shoes. In fact, the co-founder (and major driving force), Phil Knight, was a runner in college and his driving goal was to produce top class running shoes. We first catch up with Phil, a native of Oregon, in the late 60’s when he’d already secured an MBA at Stanford and had decided to travel the world. Off he went on his voyage of discovery – and what a journey it was. In listening to an audio version of this book I was pretty much captivated from the very start. This wasn’t at all the book I’d anticipated it to be - it was much more literary than the account I’d expected. The descriptions of time and place and people and events transported me directly there. I was stood beside him, drinking it all in.Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come. Specifications: The whole book got me anxious the entire time worried about the anxiety he and his partners had to deal with. But also, it gave me time to consider things that are inevitable to build a business. And not just business, but some things we need to reconsider when it comes to our lives and for people who want to change their lives. The account of his business adventures is wound up at the point the company is floated (at the same time as Apple) in 1980, by which point Nike had attained a 50% market share in the American athletic shoe market. The final section of the book comprises Knight’s reflections on his life and updates on the key figures featured in the book. No, he isn't exactly clueless but his life during the 1960s sounds clueless with the extreme personalities he had to deal with. It's business that was booming and crashing. It's now or never it seems. It's do or die it tells.

I feel like I should have read this book years ago. But I still feel great reading it now because I still have the desire to make some huge changes in my life. And no matter how hard people try to convince me anything different but I would always say it's books that actually make things work. And this book is actually one of them. In the bulk of the book Knight told his stories with resounding humor and self-deprecation. Himself, his co-founder and first employees were all more or less misfits, with, at times, uncompromising temperament; it was the love for running and the devotion to the company that bound them firmly enough to endure otherwise unsurmountable challenges. Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability. I especially enjoyed the last chapter of the book, which jumps forward to 2007, where Phil reflects on how far the founding group has come, where they all are at that point, and where Nike now stood, several years later. It also sheds more of a light on Phil’s personal life, which was nice to read about. This book made me cry. Twice! I did not know a book about what I had previously viewed as the definition of a big corporation could have that sort of power. I was wrong.

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Motivation on spot. Enjoyed it. Once you start reading this one, pray you could stop in between. It was a real struggle for me. I just couldn't stop reading it. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike’s ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.