The trademark license was renewed in 2000 to make it valid until 2 May 2010. In 2002 and 2003, two additional extensions were signed, extending the validity to 2013 and 2020 respectively. [2] The applicant countered that the evidence cited in the revocation proceedings for non-use, which were conducted in parallel against the earlier trademark, did not show any genuine use of the earlier trademark that preserved the rights. Moreover, the trademark proprietor had already stated in the revocation proceedings that it had only used the trademark in respect of selected goods. You can't simply say that. The audience for celebrities is somewhat broader, while the audience for gaming has specific boundaries. For example, some people don't play "The Fifth Personality" but mention a celebrity and they will know about it. The locals love to drink herbal tea, especially in the hot season, herbal tea can achieve the effect of clearing away heat and reducing heat. Jiaduobao has been making its red can products since 2011 and has only used the name Jiaduobao since 2012. Guangzhou Pharmaceutical started to produce their own red can beverage a few days after the arbitration.

Nobody denies that JDB was highly successful in expanding the brand. With its strong sales network and smart marketing strategies, Wong Lo Kat has become popular. I used to believe in the power of brand names. I used to think that time-honored brands would automatically enjoy a special place in the market. It was only in 1978, when the government started a reclamation project in the main part of Aberdeen harbor, that the Tai Pak and another similar restaurant, the Sea Palace, were tugged to Shum Wan, where the Jumbo was moored.) Wong Lo Kat is a famous Chinese herbal tea, created by Wang Zebang during the Qing Dynasty. It is known as the “King of Herbal Tea”. The product has gone through various forms, from water bowl herbal tea to tea bags, herbal tea powder, and herbal tea beverages.The interesting thing about the nutrition facts on this drink is that it has 0 grams of protein, fat and sodium – yet it has that crazy 44 grams worth of sugar in it. So right now, Wong Lo Kat’s supply chain arrangements in this area are relatively good, with some room for optimisation here and there. Just like how the internet is constantly iterating, we can also evolve and slowly upgrade and optimise our internal processes, production cycles and craftsmanship. After all, we belong in the food and beverage category, so the main driving force behind this is ensuring that hygiene and safety standards are maintained. In response to current health trends, many brands are expanding their SKUs and Wong Lo Kat has also launched sugar-free herbal tea. What is your view on this explosion in health consciousness? Also, in terms of product innovation, consumers are not only concerned about the properties of a product but also its value and flavour. How is Wong Lo Kat approaching the development of new products?

The company also invests funds to expand production bases and expand sales channels in the terminal. Furthermore, the Opposition Division correctly assumed that the goods and services were partially identical. The two terms "UNOW" and "NHOW", which are meaningless to the public and have an average degree of distinctiveness, are not sufficiently similar, and the public could more easily perceive the individual elements in such abbreviated signs. Whether resulting differences in signs also leads to a different overall appearance, however, must be examined on a case-by-case basis. With the philosophy of “helping the world” advocated by Chenliji 400 years ago, Guangzhou Pharmaceutical remains at the forefront of TCM development and introduces a popular version of TCM to the world, through the very same window where Western medicine first entered China.The German Federal Patent Court (BPatG) dealt with the exploitation of the reputation of the trademark "ROLEX" by the application for the sign "ROLESS FURNISHING" for goods in Classes 2, 19 and 20, including paints, metal foils for painters, statues and busts made of stone, concrete or marble, office furniture and wardrobes. The German Patent and Trademark Office (DPMA) had previously partially upheld the opposition on the grounds that some of the goods claimed by the application mark could constitute works of fine art, which, like luxury watches, could be treated as investments, status symbols or collectors' items. However, this assumption would not apply to all the goods covered by the mark applied for. At the same time, Hongdao Group not only invests hundreds of millions of yuan each year to strengthen advertising, so that the brand’s slogans are echoed across the country. Figuratively, the signs coincided in the element "Captain" and the letter "T", creating an average visual similarity. From a phonetic point of view, the signs overlapped only in the elements 'CAPTAIN' and 'T'; in view of the consumer practice of shortening longer signs, neither the element 'C' nor the element 'GROUP' of the opposing mark would be pronounced. Overall, the signs were of higher than average phonetical similarity, and the Opposition Division was correct in finding a likelihood of confusion. Jessica Li, an analyst with China International Capital Corp, said earlier that significant hurdles lie ahead for Guangzhou Pharma if it expects to reap the kind of sales windfall that JDB enjoyed.

With the gradual development of the herbal tea industry, Hongdao Group has set up multiple production bases across the country in line with the national marketing strategy. After losing the brand trademark, Jiaduobao completed the brand conversion from Wanglaoji to Jiaduobao. The current holder is Guangzhou Pharmaceutical Holdings. It authorized Hong Kong Hung To Group to use the brand. It marketed Wong Lo Kat in red cans, while Guangzhou Pharmaceutical sold it in green containers. The domestic beverage giants dominate the four major beverage brands of Master Kong, Uni-President, Wahaha and Nongfu Spring.The main ingredient of herbal tea is Chinese herbal medicine, which is made into herbal tea after torment. The German Federal Patent Court (BPatG) recently ruled on the distinctive character of the sign "SUMMER walker TIMELESS & CONVENIENT" shown below, after the German Patent and Trademark Office (DPMA) had previously rejected the application because the element "walker" is the English term for a walking person. According to the Office, the public understands the overall sign as a descriptive reference to a "timeless and comfortable summer shoe for walking or running". The graphic design also did not create an overall visual impression that went beyond the meaning of the word elements. Wong Lo Kat is the Cantonese version of the drink's name, which is Wanglaoji in Mandarin. Dr. Wong Chat Bong invented it in 1828 in Guangdong province. The recipe afterwards passed down generation to generation. Distinctiveness of the sign "SUMMER walker TIMELESS & CONVENIENT" (BPatG) Trademark-capacity and distinctive character of a "positional tactile mark" (EUGC)

Despite its nearly 200-year history, Wong Lo Kat has only in recent years really invested heavily in marketing, especially to young people. Which aspects does Wong Lo Kat emphasise in marketing? Does it position itself as an old or new brand? This not only required a large capital investment, but also required time and relationship maintenance, which was also an important factor affecting Wanglaoji. First of all, I think the shift from Weibo to bilibili is merely a change in channel. We cooperate with the platform, and the focus changes slightly each year, with a shift in focus at each different stage. For Wong Lo Kat, there are three core priorities for us in the future.The Jiaduobao Group paid 60 million yuan and 200 million yuan won the naming rights for the first and second seasons of The Voice of China. The development of China's beverage market has undergone a relatively long development process, from a single beverage product soda to gradually increasing beverage categories such as cola, mineral water, and dairy products. Our core product is obviously the red can. Every red can product has its own lifecycle and room for growth, so after we took over the brand management again in 2012, we made a new bottled Wong Lo Kat, which is a distinct SKU. In terms of realistic customer scenarios, when consumers open a can of Wong Lo Kat, they have to finish it because it’s inconvenient to carry around an open can. But a bottled product can be drunk whenever. So we can sell more bottles when it is hot outside, while in scenarios such as barbecues and indoor dining, people are likely to buy more canned products. With only tourists visiting, prices went up as the floating restaurants’ accountants struggled to cover their costs. The Jumbo became tourist-focused, with a selection of ancient Chinese costumes which diners would be encouraged to dress up in after eating. (The politically correct idea of “cultural appropriation” hadn’t been dreamed up at that time.)