Moo: Kind and gentle, you’ll always find Moo the cow with her arms open giving hugs to everyone. She gently nods her head as if she was in the field, grazing on grass. Skye : Every adventurer needs a wise companion and Skye, who like real owls can rotate its head 360 degrees, will answer questions with either a yes (thumbs up) or no (thumbs down)

Additionally, we know white chocolate sales are rising as shoppers look for new options when they’re looking for a treat. Cadbury Dairy Milk Treasures White will help give choice to those adult shoppers wanting to buy a different treat for others”. The other half of the chest contains one of 17 toys – either a figurine of Freddo or one of his seven animal friends, or a game such as a puzzle. Chance of a figurine is seven out of 10, according to Mondelez.

Innovation has been part of our history for over 100 years and we have been able to grow into one of the world’s best-loved brands through introducing new products that capture consumers’ imagination – just as we hope to do with our new Cadbury Dairy Milk Freddo Treasure offering.” The Freddo and friends characters you may find inside your chest are as follows: Jo: Super smart and witty – Jo the cat is always on the watch out for her friends. She is able to see danger in the dark as her eyes glow up in the dark so she can light the way for her friends at night

Jo: Super smart and witty – Jo the cat is always on the watch out for her friends. She is able to see danger in the dark as her eyes glow up in the dark so she can light the way for her friends at night Additionally, rolling out across the market from 10 th June is Cadbury Dairy Milk Freddo Treasures White, which will offer shoppers the same great characters from the ‘space’ series alongside Cadbury White chocolate Buttons, bringing more choice to parents and friends wanting to treat younger ones with an everyday reward. Raz: Like all cheeky monkeys, Raz is always up for a laugh – he’ll giggle as you move it up and down Additionally, we know white chocolate sales are rising as shoppers look for new options when they’re looking for a treat. Cadbury Dairy Milk Treasures White will help give choice to those adult shoppers wanting to buy a different treat for others.” Cadbury is to take on Kinder Surprise with Freddo Treasures, a combination of chocolate and a toy aimed at children aged from five to nine.Nicole Dudley, brand manager for Cadbury Dairy Milk Freddo at Mondelēz International, said: “Cadbury Dairy Milk Freddo Treasures has delivered tremendous success in its first year on shelf, as it was the number one NPD launch in Standard Chocolate in 2019 [iii]. We’re confident that the new Space range will continue the success of this incredible new product. Treasures is comparable in price to Ferrero’s Kinder Surprise, the leading brand in the confectionery subcategory of rewards for younger children. The market had been “stale over the past few years” according to Freddo brand manager Dave McDermott. “There’s been a real absence of innovation.” hammy (@iamhamesh) said: "I judge the economy on the price of freddos and the performance of john lewis. We're entering dark times lads."

We are aiming to change this with Freddo Treasures, which we expect to drive incremental sales to existing products like Kinder Surprise.” Moo: Kind and gentle, you’ll always find Moo the cow with her arms open giving hugs to everyone. She gently nods her head as though she is in the field, grazing on grass.The campaign, created by VCCP, features Freddo and his friends in a number of dramatic scenes set across the galaxy. Building on last year’s campaign, Cadbury hopes that ‘Freddo Treasures: The Space Series’ will spark parents’ and children’s imaginations to take their adventures into new dimensions. Mondelez has spawned a new addition to its Freddo range in the shape of Cadbury Dairy Milk Freddo Treasures. ii] Cadbury Dairy Milk Treasures (milk chocolate) contains 76 calories and the white variant has 77 calories Oz: A panda who loves adventure. His head bobbles and wobbles as he jumps around on the quest for treasure.