Nogueira has not responded to the controversy since posting the video and neither she nor the L’Oréal Group responded to Rolling Stone‘s requests for comment. Many additional comments ask whether Nogueira was paid for the post, which would require disclosure (and a #ad) according to rules set by the Federal Trade Commission. The FTC’s Truth In Advertising policies also mean Nogueira could potentially be fined if they find she was dishonest in a paid advertisement. But beyond the rules, the discussion has also frustrated fellow influencers, who have said Nogueira’s video could make people doubt the authenticity of their favorite creators. Story Saved You can find this story in My Bookmarks. Or by navigating to the user icon in the top right. Most Read

L’Oreal Paris’ new Telescopic Lift Mascara that I tried L’Oreal Paris’ new Telescopic Lift Mascara that

If you’re on TikTok, it was virtually impossible to miss the “mascaragate” drama of the past week. (It’s only been a week?!) The whole thing involves L’Oréal Paris’ new Telescopic Lift Mascara With its 24 hour wearing power, your lashes will be feeling nourished, lifted and protected - what more could we ever want from a mascara ey?

I personally love the brush design, and how it glides through my lashes, ensuring there aren’t any lump, clumps or spider lashes in sight!"

Mikayla Nogueira Lash Controversy Proves TikTok Cares About

There’s more drama in TikTok’s beauty community this week, and like all serious matters, it revolves around a new mascara. The secret behind its incredible lifting ability? Well it’s all thanks to L’Oréal Paris’ first-ever exclusive double hook brush technology! no hate its just super disappointing because as ‘influencers’ people are putting their trust in us and this isnt cool #mikaylanogueira ♬ Chill Vibes – Tollan KimMikayala I’ve watched you for a long time now, ” reads a comment that has been liked 23,000 times. “Please don’t insult our intelligence like this…” As for the ‘lift’ part of the mascara? It means more length, more curl, more volume - so everything I want from a budget mascara!