At Idumota, Moninat, a shop attendant at Mama Kafila, who has been in the seasoning market for 13 years said: “There was a serious sales war during the festive period. NPP should not claim full credit for 80-km Tamale-Yendi-Zabzugu-Tatale-Nachamba road project- Former MP tells Government. Currently, Nigeria’s seasoning market parades great seasoning brands such as Maggi from the staple of Nestle Foods; Knorr and Royco, from the staple of Unilever. These brands are leaders in their various market segments. None of them can be pushed aside in terms of brand equity, sales, consumer loyalty and quality market offerings.

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A ceremonial tree planting event was held at both the forecourts of the Tolon-Naa’s Palace and the Tolon district hospital on Wednesday, May 17, 2023 to commence the Northern tree planting project. Water crisis: private tanker drivers announce a new price and blame PURC and GWCL for the increment. Offers convenience. Just break up the CUBE with your fingers and crumble the amount you need over the food during cooking and stir up the great Onga taste!The firm also produces cocoa beverages: Cowbell chocolate milk and Miksi chocolate. These brands compete with Nestle's Milo and Cadbury's Bournvita. Cowbell chocolate was introduced to the market in 2000 and in 2011, it was among the top three cocoa beverage drinks in the country. [4] Seasoning [ edit ]

Onga Ghana - Promasidor Onga Ghana - Promasidor

Another shop owner in the same market, who simply gave her name as Mama Ada said: “The rate at which these new products are coming into the market is giving the big brands a course to re-strategise to remain relevant in the market. This festive period customers were going for the new brands because they are cheaper.” On February 17, this year, Nestle Nigeria Plc upset the market with a strategic partnership with Nokia to build more mileage for the Maggi cube, using the mobile phone to connect with Maggi offering. While Nokia is one of the leading original equipment manufacturers (OEMs) in the mobile telecommunication market category, Maggi has also been touted as the market leader in the food seasoning market category. The Onga Impacting Lives Campaign further donated a poly tank and some products of Promasidor Ghana to the Tolon district hospital. Promasidor Ghana Limited, producers of Cowbell and Onga seasoning has launched the Northern Tree Planting Project in the Tolon District of the Northern region. On the other hand, Maggi, an international brand owned by Nestlé, was founded in 1872, by a Swiss entrepreneur called Julius Maggi.C&M observed that consumers are open to greater experimentation when it comes to seasoning their meal, with the majority of Nigerian consumers saying they enjoy experimenting with different seasonings, thus providing an opportunity for brands to increase sales. Although the usage of seasoning is prevalent, the choice of seasoning brand varies significantly among consumers. Marketing Director of Promasidor Ghana, Abiodun Ayodeji further explained that “his company prioritizes environmentally sustainable practices in its business operations and have thus shown strong commitment of carbon footprint in line with the UN goal of attaining a net zero greenhouse gas emissions by the year 2050.” On this week’s edition of product review, a weekly analysis where Nairametrics features products contending for leadership and prominence in Nigeria’s consumer market, we bring to you the various seasoning brands and how these brands are competing for profitability in the market space. Brands in the Nigerian market In 2003, the firm changed its business name from Wonder Foods to Promasidor to promote uniformity across the group. [5] Brands [ edit ] Powdered milk and cocoa beverages [ edit ]