Tennis, much like soccer, offers a naturally global fanbase. Since the beginning of the Grand Slam era, tennis brands often have a chance to meet the eyes of consumers in several continents, from the United States and the United Kingdom to Japan and Australia. The tongue-in-cheek nature of this collection is evident from its name. Anyone who knows what the Fila logo looks like understands that limiting to White isn’t quite the brand’s style. As such, this collection introduces to tennis a splash of color and flamboyance. Importantly, the whole collection features in relatively conservative finishes. Throughout the sport’s existence, most Grand Slam events expect and encourage participants to be in all-white attire. Though the clothing these athletes wear focuses intensely on freedom of movement and ventilation, tennis officials found themselves equally concerned with the sport’s image.

Girls Boots | DEICHMANN Girls Boots | DEICHMANN

It seems like a good number of Italian footwear and clothing names originate from identical roots. Now, we don’t mean they necessarily come from a specific region, but more of an idea. That idea revolves around stressing high quality and considerate design. Basketball explodes onto the scene as more than just a sport. The 90s, too many consumers, are the years when the game’s visual appeal – the style, the athleticism – really took a leap forward. Though the signing of Grant Hill is arguably the brand’s most impressive achievement here, there is more. Fila becomes so popular among basketball circles in the 90s that names such as Chriss Webber – a Basketball Hall of Fame inductee – also join their roster. Hill and Webber are, to the say the least, remarkably different athletes. But, they share an aspect that helps Fila’s marketing efforts. Both players represent a unique on-the-court flair that contributes to the game’s history.That love, that ambition to live up to lofty standards seems often to remain with brands. It guides their future, all the way from their past. The history of Fila is no different. proves to be an important year in the history of Fila. The brand takes full advantages of the global tennis stage – and all of its audiences – by doing something quite clever. Fila’s reputation to anyone under the age of 30 has more to do with a sort of vague relevance in the fashion world. Today, it hangs on to the accidental success of a retro wave.

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Tennis is a sport that often traps itself in its own traditional boundaries. The sport has always been a bit obsessed with a clean dress code. In fact, it isn’t even overstating to call it rigid. Borg’s appearance means a lot to the visual development of the sport. His combination of undoubtedly European styling and the clean reputation contributes a special presence to the game. Additionally, a lot of these Italian brands start out in a relatively remote part of the country, passionately crafting wears and goods for the people around them.

Moving into the early 70s, Fila steps in to change this. After their official entry into the sport, the brand begins to release signature gear and accessories. Eventually, they go on to release the White Line collection.