Greggs Sandals Footwear Slingback Clogs Size 8 Primark Black Faux Fur-Lined

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Iconic brands that consumers know and love can tap into their cult-like following and give something back that their fans will find comical but also treasure. It might seem counter-intuitive for brands to partner up to stand out, but distinctive collaborations can generate buzz for those involved.

It is a brand that has its own superfans and, long before any official collection, independent sellers were touting earrings in the shape of sausage rolls. Freshly baked and festival-ready our Primark X Greggs range has something for all tastebuds this summer. Team with our white logo tee or and denim shorts for a look that all the OG lattice lovers will add to their Pinterest boards.

It’s about choosing businesses that share your values, match with your brand and what you’re trying to do, but also help you connect with more of your target audience. We’re excited to team up with Primark once again to deliver more fun and unique pieces that Greggs fans will wear with pride across the summer and beyond. Shoutout to whichever stone cold legend at Newcastle Primark has accidentally left a load of Greggs in the window display” tweeted one passer-by, on observing the pastries perched alongside the mannequins or in the pockets of their shirts and bags. Whether you need a ‘fit for your next staycay (complete with a service station Greggs stop-off ofc) or something to sport while you indulge in your next Steak Bake break, our collection of merch is a must-have. Of course, when the official announcement came on Tuesday, people went predictably wild – for if there’s one thing Brits love more than snagging a bargain, it’s snagging a bargain, having a laugh and taking a pot shot at pretentiousness.

The secret has now been revealed as the two popular high street retailers announced a partnership on their social media channels in a carefully curated PR moment, announcing the launch of a new fashion line on 19 February and the opening of Tasty by Greggs, a new cafe in Birmingham’s Primark branch said to be the “world’s most Instagrammable Greggs”, a week before on 12 February. In a limited run earlier this year, it proved so popular that there were queues around the block and in just three days shelves were bare. This type of launch activation puts the brand in the hands of consumers in a way that traditional activations on billboards or in TV campaigns simply cannot.

While Gucci is a specialist in luxury, North Face is a specialist in adventure and if you can tap into both of those, then you’re using your specialism and your expertise to then reach a new audience in an interesting and dynamic way,” he says. We’re delighted to bring some festive joy to Greggs fans across the UK and ‘roll’ out a new collection with something for everyone this Christmas, from a sausage roll-inspired festive jumper to cosy fur-lined clogs. The 130-seater café, which opened this weekend, offers a menu of the bakery’s most popular items, such as its sausage rolls, bakes, pizza and sweet treats.

We’ll only contact you when we feel the time is right - whilst guaranteeing you’ll always be up to speed on our delicious launches and offers. Bucket hats, bumbags, cycling shorts and hoodies emblazoned with the name of the steak bake seller will be on sale in Primark from 5 August. So, what does it take to make such an unexpected pairing work and why is the Greggs x Primark crossover a match made in heaven? Ahead of the full launch on August 5, The Sun decided to see what the fuss was about and take the eye-catching merch to the masses. I’d wear it indoors as opposed to wearing it outside, but I can imagine my friends wearing it for a laugh, I can see us co-ordinating and doing it for a laugh.Collaborating with a lifestyle brand such as Hype allowed us to cut through and drive fame by embedding our brand at the heart of culture” she says.

Photograph: Greggs/Primark The Greggs-Primark collaboration works ‘because British culture has a soft spot for Greggs’. Taking such an approach also enables both brands to capitalize on the ‘hype’ of being limited and to benefit from the halo effect of exclusivity previously reserved for achingly cool brands like Supreme.With designer brands such as Conner Ives, Simone Rocha and Preen by Thornton Bregazzi in London at the same time to launch collections at London Fashion Week, it will be certainly interesting to see how the juxtaposition of the Greggs x Primark fashion launch plays out. The same has not always been said of Primark, which does not pay the “real living wage” in the UK and has been criticised for alleged maltreatment of garment workers abroad. The errant baked goods prompted a lot of speculation about the collaboration on social media at the weekend.