This will be the only window of this kind into the creation of Taylor's sixth studio album, Reputation.

Inspired by the fantasy series Game of Thrones, she split the album's lyrical scope in two: one is about the downsides of fame and the resultant anger, and the other about love amidst the tumult. It should have the whole gamut of what it actually is like for the artist to be alive at that moment. I got this record for Christmas and I was so excited to hear my all-time favorite song -King Of My Heart- on vinyl for the first time, let me tell you I was not disappointed.Over its 40 years in business, PIAS has grown to be one of the largest independently-owned music groups in the world, carving out its own in-house recorded music division PIAS [Recordings]. It’s even got this post-hook of drums — I wanted them to sound like Dothraki drums […] ‘I Did Something Bad,’ I wrote after Arya and Sansa conspire to kill Littlefinger.

In the course of a day — in the course of two minutes — you can feel like you can conquer the world, or you can feel like the biggest piece of garbage that ever existed.Reputation] was interesting because I'd never before had an album that wasn't fully understood until it was seen live. Swift told Entertainment Weekly that much of the album was influenced by HBO’s smash hit Game of Thrones. Kinda weird that they haven’t, considering what they went through to get the rights and the amount of money involved. The Guardian journalist Laura Snapes observed Swift's silence, coupled with the celebrity controversies, considerably damaged her status as a "peerless pop princess".

Shortly after the single's release, UPS announced a partnership with Swift, which included Reputation-branded trucks and award-winning contests promoting the album across US cities. Although Swift had actively promoted albums with extensive press interviews and television appearances, she opted out of such a campaign for Reputation. There's a newfound complexity to all these songs: They're dark and meaningful, catchy and lived-in, pointed and provocative. On Slant Magazine's list of the best 2010s-decade album published in 2019, Reputation ranked at number 88.When it first came out everyone thought it was just going to be angry; upon listening to the whole thing they realized it's actually about love and friendship, and finding out what your priorities are. For Nelson, the album found Swift adopting black-music styles and African-American Vernacular English, a "reflection of a wider cultural problem". Some critics interpreted the release during the Donald Trump presidency as a political statement—whereas many celebrities voiced their opposition to Trump's controversial policies, Swift's inaction during the 2016 presidential election was highlighted in the press as a shocking phenomenon.