The final step in your morning routine, sunscreen is key for protecting your skin from harmful (and wrinkle-inducing) rays – no matter how bright the sun is shining. First things first - the ampoules are biodegradable, which should assuage any environmental concern. The second thing to say is, naturally, individual dosing could not be more suited to Vitamin C as an ingredient, as every drop is kept safely away from light and air until it's going onto your face in fully active form. The capsules also contain ceramides, Arden's signature ingredient, which nourishes and rebuilds the skin's barrier function for soft, plump, protected skin. This was one of the serums we, as a team, all agreed on. We're big fans of this brand for their high-tech formulas and (as this sort of active skincare goes) affordable pricing. This serum is the hero of the range and would be the first product we'd recommend trying. She continues, "If that wasn’t enough to make you reach for a vitamin C serum, it's also essential for collagen production. We lose 1.5% a year after the age of 30 and this reduction speeds up during menopause where we can lose a whopping 30% of our collagen." Is it okay to use a vitamin c serum every day?

In terms of serum formulas, Hughes says: “Vitamin C is the single most important ingredient to me. It’s great for brightness and antioxidant protection.” Hyaluronic acid, of course,” says Hughes, of the ingredient that draws water into the skin, and an emollient (moisturising) element such as ceramides. “I’m obsessed with ceramides for your skin barrier, they’re great under make-up as well.”

what are your main skin goals?

Used at night (never in the morning) in tandem with daily SPF, vitamin A derivatives such as retinol and retinoic acid stimulate collagen production and increase cell turnover, meaning they target the signs of ageing and can help reduce acne scarring.

The Must-C Daily Anytime Serum is a hydrating and brightening Vitamin C formula, that can be used in the morning and evening.ACCORDING to beauty writer and broadcaster Sali Hughes, building a skincare routine is a bit like getting dressed. Meanwhile, those less cautious get in touch to say their skin is suffering - going red, flaring up, becoming too dry and sore or too oily. My friends straddle both camps, too. It’s madness to me that so many already overstretched women are being expected to combine skincare ingredients like some biochemist! An award-winning health and beauty writer, stylist and creative director, Lisa Oxenham is one of the UK’s top beauty editors and the Beauty and Style Director at Marie Claire UK. With 20 years of editorial experience Lisa is a brand partnership expert, and a popular speaker, panelist and interviewer on a range of topics from sustainability to the future of beauty in the digital world. She recently spoke at Cognition X and Beauty Tech Live and is on the Advisory Board for the British Beauty Council’s Sustainable Beauty Coalition. Many breakout-prone or combination types complain Vitamin C serums have a pore-clogging or heavy texture on the skin, but not Silymarin CF. It combines all your top antioxidants with salicylic acid, the most powerful skincare acid for clearing pores. Plus we get silymarin, another antioxidant derived from milk thistle that regulates oil production and the tinted dropper keeps everything inside fresh and active. If you're wondering how to apply serum, it's always onto clean skin after cleansing, before your moisturiser. What does a vitamin c serum do to the face?

Beginners should ease in: Don't jump straight into 20% concentrations if your skin's not used to active ingredients, warns Dr Metreveli. "Those with more sensitive skin should start on a lower percentage, and gradually work their way up once the skin begins to tolerate it." Chances are, if you're a beauty obsessive, you'll know who Sali Hughes is. The beauty journalist, author and influencer is known for her fuss-free approach to skincare, so there was a big buzz when she launched her minimalist skincare range with the affordable brand Revolution.Even if you don't necessarily know who Hughes is, it's worth paying attention to her incredibly democratic, hardworking collection.

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I love being the age I am, I think it’s a privilege - I have had too many people go too early at a young age. There are a few things that I prefer five years ago - there’s not much I can do but always look after my skin. I get botox every six months. I do not understand people being angry with injectables. Look at our society that leads people into not wanting wrinkles. I’m learning so much from older women - like my family, but also female brand founders." How do you find confidence? Sali says, “I've worked with great formulators, and proven active and supporting ingredients, to create a 100% cruelty-free and vegan-friendly core range of two cleansers, one exfoliant, one serum and two moisturisers, all fully compatible, to be applied in four simple steps over just four minutes.” Following your morning serum or nightly retinol, moisturiser will leave your skin feeling hydrated and healthy. What should a decent moisturiser contain?