If you're used to read on IxD or UX you'll probably not found anything new here, however it serves as an excellent reminder.

Therefore, it’s essential to incorporate surprising elements like sound cues when your user is using your product to keep them coming back. I expected that despite being common sense, it would nevertheless be useful to have the opportunity to reflect upon the principles in relation some current projects in ways that hadn't occurred to me. While reading it, you will realize many of them are used in the main apps you use every day (and are not in some of the bad apps you use every day). If you were to steer away from protocol and reply by saying something bizarre -“My auntie likes green!People are most likely to perform an action repeatedly if the reward for it occurs after a variable number of times. People can hold three or four things in working memory as long as they aren’t distracted and their processing of the information is not interfered with.

We are pretty good at switching back and forth quickly, so we think we are multitasking, but in reality we are not. Thus, unexpected rewards are more effective than expected ones at motivating people, and extrinsic rewards in general are unreliable motivators. The one thing I found cumbersome was that many URLs to resources were extremely long and complicated. Therefore, if you’re ever conveying information – whether in a presentation or an ad – make sure you don’t provide too much at once.

This is because of the goal-gradient effect: people accelerate their behavior the closer they get to reaching a goal. Susan explains a study (Ran Kivetz 2006 study ) where people were placed in two different coffee punch card completion scenarios. So, if you’re ever conveying information, whether in a presentation or an ad, make sure you don’t provide too much at once. Susan describes how humans actually use peripheral vision rather frequently in our day to day activities. Takeaway: Breaking the world down into repeating shapes that form patterns we recognize is how our brains process the world of objects.

I picked up the book with the assumption that many of the tips in the book (as seems to be the case with all psychology books) would be statements of common sense principles proven by studies. The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. D. in psychology and over 30 years of experience as a human factors and user experience consultant to Fortune 1000 companies, start-ups, government agencies, and non-profits. a few useful tidbits but mostly just common sense - maybe new and exciting for people with no design knowledge.I would say the way everyday things are made, especially on the internet, are based on TONS of studies to catch people’s attention.

For students working in other fields (like desktop publishing, architecture, or information design), the repeated suggestions about links, hypertext, navigation, and so forth can be a little annoying. Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk’s original 100 Things Every Designer Needs To Know About People as a “go-to book” for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. It’s more likely that the information will stay in their minds and transition from short-term to long-term memory. It seems to be a universal trait that we think about, remember, imagine, and recognize objects from this canonical perspective.You can download two sample chapters, entitled “How People See” and “What Motivates People,” and you can also enter to win one of five free copies in a UX Magazine giveaway. This article introduces a sample chapter from the authors’ new book, 100 Things Every Designer Needs to Know About People . Capturing the best from leading-edge graphic designers, photographers, and business visionaries, these books will help you advance your skills to the next level.